legal or illegal
First of all, let me tell you clearly that direct selling of jewelry is completely legal! Because this is a way to simplify the traditional production and purchase process, the traditional jewelry business is very cumbersome and there are middlemen who earn high price differences. This makes the jewelry flowing to the market exist in the form of premiums, making it difficult for ordinary consumers to Withstand these high prices, the birth of jewelry direct sales has perfectly eliminated this.
Since this problem exists, someone must have pointed out or believed that direct sales from jewelry factories does not comply with legal procedures. That is because there are some inferior manufacturers in the market. 1. There is no business reputation. 2. Poor product quality. 3.Poor after-sales service. This has led to some consumers being defrauded and thus questioning the legitimacy of jewelry factory direct sales. But today, with more and more regulatory channels and evaluation channels, basically such problems no longer exist. The Better Business Bureau will flag sellers when such problems occur to prevent future problems and punish them!
Traditional jewelry model:
Middlemen: The traditional jewelry transaction process often involves multiple middlemen. The most typical and most frequent ones include manufacturers, wholesalers, distributors and retailers. Each step in this supply chain adds a markup to the final price paid by the consumer. Stainless steel jewelry that may cost only 5$ may reach a price of 30$ in the hands of consumers.
Brick-and-mortar stores: Traditional jewelers typically sell their products in brick-and-mortar stores, which means customers can view and try on the jewelry before purchasing. The overhead costs of maintaining these stores, including rent, utilities and employee wages, make the jewelry sold at high prices, thereby increasing the purchase price for consumers.
Brand awareness: Traditional jewelry brands usually have a long history and have established significant brand awareness and trust over time. For example, famous jewelry brands such as Swarovski, Pandora, Tiffany, Cartier, etc., relatively Their jewelry prices are also very high and their profit margins are large, but their mature after-sales and workmanship guarantees make this a very reliable choice for consumers looking for quality and authenticity guarantees.
Customer experience: The traditional jewelry model generally emphasizes customer service and shopping experience, because the advantage of offline is that face-to-face communication, returns and exchanges and personal services are convenient and superior, including customized design services, jewelry repair and on-site consultation.
Inventory range: Traditional jewelers may provide a variety of products from low-end to high-end to satisfy a wide range of customer bases. This is the case with Tiffany, whose jewelry products cover all basic materials and price spaces on the market.
Factory direct jewelry:
No middlemen: The biggest advantage of factory direct sales is that it eliminates middlemen and provides products directly from manufacturers to consumers. This can significantly reduce the cost of jewelry, as the savings from eliminating markups are ultimately passed on to the customer.
Online sales: Factory direct sales business is mainly an online model, which reduces the management costs associated with physical stores. Moreover, factory direct sales are generally large-volume orders, and online processing is 100% better than offline. Further reducing purchase prices for consumers and providing convenience to those who prefer online shopping.
Limited brand recognition: These companies may be newer and not as well-known as traditional brands.
Customer Service: While some factory direct sellers may offer good customer service, they may not be able to provide the same level of personalized attention and face-to-face service as a traditional jeweler. However, these problems no longer trouble both parties. Basically, jewelry factories can provide customization, laser engraving, OEM\ODM and other services.
Product Selection: Selection may be more limited than at traditional jewelers, focusing on the most popular or profitable items to maximize efficiency and reduce costs.
How to choose
Take Ringsmaker as an example, a jewelry factory specializing in rings.
- Transparent factory production process.
- Factory information and geographical location, monthly production volume, floor space, etc.
- After-sales guarantee and message reply speed.
- The ability to ship global orders.
- Service scope: OEM/ODM, customization, wholesale, personalization, etc. And the details of the matters corresponding to each service.
- Shooting and video of actual factory scenes, etc.
Because the convenience of factory direct sales has accelerated the transaction frequency and increased market capacity of the entire jewelry market, the accelerated growth of the jewelry economy has benefited every relevant upstream and downstream industry chain. Moreover, through the supervision of inferior manufacturers by various institutions, the risk of fraud has been eliminated. It will continue to exist, and its legality will become more and more real. Jewelry direct sales will most likely become the business model of choice for every retailer. It is almost 2024, what are you waiting for?